This time the world bank is putting in its twopeneth.
I have been covering green accounting in Econ101 for years but I expect this is a "deeper" integration.
"Embeding nature in the national accounts" sounds good to me although it certainly is not a "silver bullet". These are all small steps in the right direction.
World Bank Launches Scheme To Green Government Accounts
The World Bank on Thursday launched a program to help nations put a value on nature just like GDP in a bid to stop the destruction of forests, wetlands and reefs that underpin businesses and economies.
The five-year pilot project backed by India, Mexico and other nations aims to embed nature into national accounts to draw in the full benefits of services such as coastal protection from mangroves or watersheds for rivers that feed cities and crops.
"We're here today to create something that no one has tried before: a global partnership that can fundamentally change the way governments value their ecosystems," World Bank President Robert Zoellick told reporters in the Japanese city of Nagoya.
More than 100 ministers are in Nagoya for a U.N. meeting that aims to seal a historic deal to set new 2020 targets to combat the rapid loss of plant and animal species from deforestation, pollution, over-hunting and climate change.
One of the targets before the ministers is to agree to include the values of biological diversity into national development plans, or possibly national accounts.
"For economic ministries in particular, it's important to have an accounting measure that they can use to evaluate not only the economic value but the natural wealth of nations," Zoellick told Reuters in an interview.
"It's not a silver bullet. It's a way of trying to help people understand better in economic terms the value of natural wealth."
While economists try to get a handle on the value of nature, scientists are struggling to get a full picture of the variety of wildlife species around the globe as climate change, exploitation and pollution threaten "mass extinctions," a series of studies published on Wednesday showed.
Envoys at the Japan meeting, the product of years of negotiations, are trying to win agreement on a 20-point plan that aims to protect fish stocks, fight the loss and degradation of natural habitats and conserve larger land and marine areas.
Greater financing from rich nations, possibly through redirecting subsidies from the fossil fuel, fishing and other industries is key.
Envoys are also aiming to clinch by Friday a new pact that sets laws for the sharing of genetic resources between governments and companies, such as drug and agri-resources firms.
Poorer nations want greater controls to protect their environment and to potentially earn billions of dollars in extra revenue from the benefits of trees to fungi, insects to frogs.
Delegates and greens say the talks are making progress ahead of Friday's deadline but were still deadlocked on some issues and negotiations were expected to continue deep into the night.
"There is definitely a positive atmosphere," Norwegian Environment Minister Erik Solheim told Reuters. "Everyone wants to reach a consensus here."
The World Bank program will give developing countries tools to help them measure the value and benefits of their ecosystems. India's Environment Secretary Vijai Sharma said at the launch the tools would make impact assessments more objective when looking at bids by miners or steelmakers to set up operations in India.
India recently scrapped London-listed Vedanta Resources' plans to mine bauxite and expand its alumina refinery in Orissa over environmental concerns, worrying investors.
The government has also expressed concerns over a $12 billion steel mill planned by South Korean firm Posco.
The Bank and other groups also launched a "save our species" initiative in Nagoya aimed at getting businesses to contribute to new conservation fund.
"It's nice that you may have a tiger as a logo but what does it do for your logo if the tiger goes extinct?" Zoellick told Reuters.