Monday, January 21, 2008

Global Cooling from Abolut Vodka

Swedish vodka group Absolut are pushing their green credentials. Whilst I can vouch for the quality of the merchandise (especially when cooled - globally or otherwise) I am somewhat cynical about such branding exercises.

But hey, anything is better than nothing and the adverts are always innovative. They even provide hints and tips on going green such as:

1. Pay bills online. Save time, paper and a lot of stamp licking.

2. Use bamboo products. They're good for more than just pandas.

Absolute Global Cooling

Anyone bringing the redbulls?


1 comment:

Martin Hill said...

Nice enviromental friendly marketing.I like the concept of unique registration code for $1.Absolut is the most recognizable of vodka brands.Absolut is perfect as a long drink, beautiful on the rocks, has a big kick and comes in many flavours.Absolut is probably the best-marketed vodka and maybe even liquor.They marketed with unique concepts like Global cooling etc which draws attention.I like to enjoy my drink with Cuban Cigars,which I buy online.